Google: Home Page Outranking Internal Pages For Deeper Keywords https://ift.tt/goDPtK John Mueller from Google was asked why does Google sometimes rank a home page for a specific keyword phrase when there is a deeper page in the site that answers that query better. The home page is more generic and covers a wider topic but there is a more specific page to better answer the query off the home page.
barry@rustybrick.com (Barry Schwartz)
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